A place of timeless elegance, envisioned with a sustainable outlook on the future. Laurel Island and Margaret’s Key combine luxurious comfort with a deep respect for a unique natural landscape.

Only fifty-six plots with fifty-six villas will be created on Laurel Island – a sanctuary of unparalleled exclusivity. Inspired by the ambience of an old French village, the vision is to create a vibrant place full of elegance, character, and community. The island is one of the last private islands in America, owned for generations by Chip Drury, with Deutsche Bank as a major co-investor.

The ecological mindset shapes the entire project, making a strong bond with nature and environmental awareness the foundation of a luxurious lifestyle that blends seamlessly into the landscape.

The project consists of two complementary parts. Laurel Island represents ultimate comfort – golf, boating, lodges – an exclusive life leaving no wish unfulfilled. Margaret’s Key, on the other hand, embodies intimacy and retreat: an island that fosters direct dialogue with nature while offering the same level of comfort. For buyers of property on Laurel Island, this creates a distinctive benefit: they automatically enjoy access to the privileges of Margaret’s Key.

The result is a place that unites past, present, and future in a unique way – not just a destination to linger, but a place to stay.

The development of Laurel Island and Margaret’s Key is not only a visionary real estate project, but also a cultural statement. Our task was to manage the entire marketing direction of the development – from strategic positioning to the international communication with potential buyers.

We also developed a cohesive corporate design, including a clear umbrella and sub-brand system. This framework forms the basis for a consistent brand identity that showcases the project’s unique character, while reflecting its core values – exclusivity, elegance, and sustainability – in every form of communication.

The castle emblem is far more than a graphic element – it symbolises the entire place. “My home, my castle” becomes a lived reality here: a promise of security, continuity, and private sanctuary. Each lodge is given its own sub-identity, aligned with this guiding principle while telling its own individual story. The result is a finely tuned system in which the diversity of architecture and nature merges into a strong, unified identity.

The wordmark of the umbrella brand is based on handwriting – that of the owner, whose islands have been in the family for generations. From this personal script, a bespoke typeface is currently being created exclusively for Laurel Island, giving the project an unmistakable character.

The sub-identities, such as “Big Magnolia Lodge” or “Rising Sun Lodge”, each take on their own character while blending harmoniously into the overall brand appearance.

Thus, a brand emerges that embodies the spirit and elegance of this extraordinary place.